Between breath and stillness lies a world of colour and light. Raise your heart to the harmony within.
Services
Client
Coloured Soul Yoga
Year
2022
Website
Challenge
The studio sought a cohesive brand that communicates tranquility and spirituality, while feeling inclusive of many practices, from meditation and energy therapy to restorative yoga.
Coloured Soul Yoga identified the need for a unified brand system to better communicate its values of mindfulness, inclusivity, and spiritual growth. With a diverse range of offerings and a community-focused mission, the studio required an identity that would resonate across both physical and digital touchpoints.
This initiative encompassed a holistic refresh — extending from brand strategy and visual identity through to website design, social media presence, and marketing materials.
Result
The hand-drawn rings symbolize the chakras and the breadth of offerings. Imperfect edges keep the mark human and approachable; the centered yogi glyph anchors the brand with focus and serenity. The system extends across the website, social content, and merchandise.
The transformation reached beyond visuals into feeling. The brand found its breath with the audience—quietly raising engagement and attendance. Rooted and radiant, the studio is poised to grow with intention.
Shaping visual languages that connect hearts and minds.
Shaping visual languages that connect hearts and minds.
